Why Do Tyres Matter?

Tyres are usually taken for granted... until the road puts them to the test.

It's the tyres that stop the car.

When it comes to safety, tyres are the most important component on your vehicle.

The brakes stop the wheels, not your car! It's actually your tyres that stop it.

Let's take a closer look...

Here, rubber meets the road.

The contact area is the size of the palm of your hand.

And this is all where it happens: Breaking, Traction, Handling, Steering, Comfort
On such small area, a failure at high speed could have serious consequences.

Your safety also depends on you.

You took time to choose your car. Taking time to choose your tyre is just as important.

We can all recall stressful situations where our tyres made the difference:
- Think of that bike that came from nowhere

- That driver in front of you suddenly braking
- That dog crossing the street

- That difficult ride under a wall of rain

Your safety does not just depend on the way that you or others are driving.

It depends equally on your choice of tyres. For your peace of mind - and your family’s - take the time to choose well!

But how do I choose the right tyre?

To help you compare and choose, look at 4 different aspects:

1. Safety

Most tyres perform well in everyday situations, but difficult conditions will reveal their differences.
So how do you make sure that your tyres are ready for the unexpected?

Choose tyres that can perform well in the worst types of weather or roads that you may encounter.

And the difference can be huge:

On wet roads, our tyres can stop up to 6 meters shorter than another premium tyre brand on the exact same car.That is almost the distance of 1 and a half cars!

Based on internal wet braking test results of MICHELIN Primacy 3ST and Bridgestone Ecopia EP100a Touring tyre size 205/55R16

Not all tyres are equal – choosing the right ones can keep you safe.

2. Value


Making a compromise now could mean spending more later.
Because tyres that last longer and help you to save fuel allow you to save in the long run.
Get more efficient tyres now, replace them much later! (And forget about shopping for tyres for a while)

3. Enjoy the ride

Like a shoe, a tyre needs to fit you perfectly.

1- Take any car
2- Try a different set of tyres

You end up with an entyrely different driving experience.

So, do you like a comfortable drive or precision handling to take that corner like a pro?

Make sure that your tyre reflects your style.

4. Sports Car?

A sprinter doesn’t want to run in slippers.
Neither does your car.
A sport or luxury car won’t feel like one unless the tyres can translate its power to the road.

See our Pilot Sport tyres

All in one

Thanks to the MICHELIN Total Performance touch, you can rest assured that you get all of these in each of our tyres.

Keep your tyres safe

Most of us have notions of safe driving.
But what about keeping tyres safe?
A few simple things can help to avoid unfortunate experiences.

It will help me save

It ensures your safety

Air Pressure: what should I know?

Nitrogen: what are the benefits?

A safer ride

A few good things to be reminded of…
and maybe even a few tips that you didn’t know about!

Safe driving

Safe driving on the motorway

Safe driving at night

Michelin Australia's Safety Initiatives

Porsche Kids Drive School

Michelin Australia is a proud partner of the Porsche Kids Driving School, as it fits well with Michelin’s ambition to deliver safer mobility.

The Porsche Kids Driving School has an educational focus as well as being fun, offering primary school aged children valuable road safety lessons.

At Porsche Kids Driving School children aged approximately five to nine learn basic road rules and safe driving from qualified Porsche Sport Driving School instructors and Michelin staff. They will then have the chance to practice what they were taught on a specially designed track in their own Porsche 911 pedal cars.

For more information on Porsche Kids Driving School, please visit: www.porsche.com/australia

Need Some Help?

Write Us

Michelin Australia
Customer Services Department
51-57 Fennell Street, Port Melbourne
Victoria, Australia 3207.

Email: contact.us@au.michelin.com

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Your local dealer would be happy to help you find the best tyre for your needs and give you advice. You can find your local dealer here.

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